XERJOFF
SPRAY TO HELP
The Spray to Help project by Xerjoff has so far thrived in the mission’s aim to raise awareness and contribute to important causes by creating a collection of perfumes dedicated to particular projects whose profits go to the project’s charities, enabling the wearer of prestigious Xerjoff perfumes to simultaneously contribute to important movements.
Sergio Momo works closely with the trustees and presidents of various charities in the creation of the perfume, and continues to expand Xerjoff’s Spray to Help portfolio.
SPRAY TO HELP
SAVE ME TRUST
SAVE ME TRUST
Save Me perfume gets its name from the animal welfare organisation, Save Me Trust, which was created by Queen’s guitarist Dr. Brian May and Anne Brummer, in order to protect and save wild animals.
Sergio Momo and Brian May collaborated on the Save Me scent whose profits are put towards the cause, while also creating a special limited number of signed edition flacons.
SPRAY TO HELP
FONDAZIONE CANDIOLO
Sergio Momo collaborated with Donna Allegra Agnelli for the perfume, 1986, that would support The Piedmontese Foundation for Cancer Research mission, Candiolo, established in 1986.
The perfume was presented during the event The Green is Pink at the Royal Park "I Roveri" to raise awareness and whose proceeds go towards the foundation.
SPRAY TO HELP
COEXISTENCE
Alongside the British Asian Trust charities and the Coexistence initiative, Xerjoff created the perfume CoExistence as part of the Spray to Help project which was presented during the event in London, where a herd of elephant statues were exhibited in London’s Royal Parks to raise awareness for this worthy cause.
