Cruz del sur
XERJOFF for BIOPHILIA
To develop and commercialize local products from remote rural areas is often a frustrating ambition due to the geographic isolation from the production and retail system and the lack of know-how. These are frequently among the most evident factors that hinder social and economic growth within rural communities and this is why BIOPHILIA shaped a strategic platform to connect small-scale farmers to high profile, ethical companies and organizations, bridging the gap between rural communities and the market.
Through 2015-16, BIOPHILIA plans to build up three laboratories with three different communities — in Argentina’s Northwest, Mesopotamia and Patagonia regions — with the goal to create new labor and employment opportunities, while contributing to reduce rural depopulation. Each facility will be administered by the community under BIOPHILIA’s guidance, allowing the sustainable exploitation and processing of locally grown and harvested aromatic herbs and plants, to produce a variety of essential oils, blends and other crossed products.
In order to make the project possible, BIOPHILIA signed a partnership agreement with XERJOFF, the worldwide celebrated Italian brand known for its excellence in luxury perfumery and its unique ability to create some of the most exquisite scents available on the international market. In line with the company’s high ethical standards and BIOPHILIA’s mission, XERJOFF committed to a significant endorsement crafting and commercializing CRUZ DEL SUR, a unique Eau de Parfum produced exclusively for BIOPHILIA.
The proceeds from the sales will go into funding the construction of the three laboratories and to provide specialized professional training. Subsequently, XERJOFF will buy the essential oils produced locally, in line with the Principles of Fair Trade that characterize the project, to produce new fragrances. The whole initiative will provide a significant set of fresh opportunities to empower local economies.